Shareholder Hub

Investing in Chapel Down- Benefits & FAQs

Investing in Chapel Down- Benefits & FAQs

Update 29th July 2021:
Our 2021 Chapel Down Crowdfunding campaign on Seedrs has now closed.  Thank you to all those who have invested, we have been overwhelmed by the support that we have received. 

You should receive your shareholder certificate from Seedrs in the next few days.  There is no need to do anything at this stage as we have received this information directly from Seedrs. 

We are currently working to get everyone set up on our system and will be in touch shortly be email with details of your benefits pack. Please bear with us!


Be a part of England's wine revolution

20 years ago we embarked on a journey to the way people thought about English wine. Forever. 

It's been a long, tough and sometimes frustrating mission. Some thought we were mad. Fortunately some didn’t.

All agreed that there was a lot to do, but we never lost faith, and now much of the work has been done. A secure, growing supply of high-quality fruit, a winery making world-class wines, hatfuls of international awards, a respected and recognised brand, blue-chip customers, a team of outstanding people and a business that is already profitable are in place.

Consumers want Chapel Down. What we need to do is to make a great deal more to satisfy their demand. That's where you can help by investing with us.

Ten Reasons to Join Us?

  1. We make world-class products and have a trophy cabinet full of awards to prove it 
  2. We work with great customers from Waitrose and Tesco to the finest restaurants 
  3. We believe we have great brands. 
  4. We are the market leader with higher sales, higher awareness and broader distribution 
  5. We are growing (+32% last year) and we believe our business is in good shape 
  6. We have shown 17% CAGR over the last ten years  
  7. We think we've got great people from blue chip backgrounds  
  8. We believe you should get something in return for your faith apart from growth in value - a great discount to encourage you to spread the word! 
  9. We have got skin in the game! All our senior management and Board are highly vested in the company through ownership. We own the same shares you can buy now.  
  10. The whole board are putting their own money again in this round. All of us. 


Becoming a Shareholder

The Chapel Down Group Plc is also listed on the Aquis Stock Exchange.
If you would like to invest in Chapel Down Group shares, please talk to your broker.

Shareholder Benefits 

  Silver Benefits- 500-1999 Shares Gold Benefits- 2000-9999 Shares Platinum Benefits- 10,000+ Shares
Annual 25% off Voucher X - -
Early access to new vintages X X X
Annual guided tour for two people (2022 onwards) - X X
Ongoing 33% off wines - X X
Ongoing 10% off spirits - X X
Ongoing 10% off Great Minds Drink Alike wines - X X
Ongoing 33% off vine lease schemes - X X
Ongoing 10% off virtual tasting packages - X X
Ongoing 25% food discount at The Swan, 4 People - X X
Ongoing 25% discount at the Winery Shop - X X
One off bottle of limited edition sparkling wine - - X
One off virtual event including wine tasting - - X

Please note if investing via Aquis the Silver and Gold benefits are available, however the one-off Platinum benefits are only available to crowdfund investors who invested in 10,000 shares or more during 2021 Crowdfund which is now closed.

Regulatory Announcement & Published Annual Reports

Please see our Investor Information for all our published reports and more information on our directors' biographies.

Information for New Shareholders Investing Via Aquis

I'm a new shareholder, how do I receive my benefits?

If you have purchased shares via Aquis Stock Exchange or a nominee account, in order to receive your shareholder benefits we require you to send proof of your shareholding (as we will not automatically receive your details). Please download a copy of our shareholder benefits sign up form below then post or email the completed form and a copy of your Contract Note or Share Certificate, along with your postal address and email address.

You will then be added to our shareholder database and will receive a shareholder welcome pack by post with details on how to redeem your shareholder benefits, your pack will include a shareholder privilege card for shareholders with 2000+ shares. On receipt you will be able to claim your benefits using your card at the winery and to make purchases on this website.

Please note that if you have recently invested in our Seedrs 2021 crowdfund, you will be required to supply proof of your Share Certificate or complete our Benefits Sign Up/Consent Form as this has already been supplied on your behalf by seedrs.

Shareholder purchases on
Please get in touch with proof of your shareholding in order that we can add you to our database (and send you a shareholder privilege card for qualifying shareholders). See above for the proof we need.

On receipt of your card number you will be able to register with this website using your card number. Click here to Create an account. The Account name and details must match the name and details we have on our database.

We will check your registration against our database and verify your status as a qualifying shareholder. Once verified, you will receive a confirmation email stating that your account has been moved into the Gold Shareholder customer group. (Please do not place an order before you have received confirmation as your discount will not be applied).

On receipt of the email, when you next log in to the site you will be recognised as a shareholder and you will be able to view products at the shareholder price and add them to your basket in the usual way. (The usual price will be slashed and the shareholder price will be shown beneath).

Product discounts for Chapel Down Shareholders with 2000 or more shares are as follows:

• Still and Sparkling Wines - 33% discount
• Spirits - 10% discount
• Great Minds Drink Alike Products - 10% discount

Please note that we do not provide discount on our Gift Boxed items due to the packaging & delivery costs associated with these items. The products effected have this stated in their description.

These percentage discounts are applied to the full retail price of the individual product or mixed case and are not in conjunction with any other offer or discount. Discounts can be subject to change at short notice.

What to do if you hold 500 - 1999 shares

If you hold between 500 and 1999 shares and want to use your one-off 25% discount voucher online, please Register on the website as usual (do not complete the Shareholder Number box). Then contact the Sales Office on 01580 763033 or email to tell them that you have registered. We will check your registration against our database and will move your Account into the Silver Shareholder customer group and you will then be able to continue with your purchase using your voucher sent to you in your welcome pack.

Updating your details

Please advise us via [email protected] if your contact details change, we are not currently able to pick up any address changes from your online account and apply them to our shareholder list. You will also need to advise the Share Registrar and / or the nominee account where your shares are held this will ensure that our shareholder list remains up to date and is particularly important when receiving annual postal mailings and our Annual Report.

Dining Reservations

Please book a table at The Swan direct by calling the team on 01580 761616 quoting Chapel Down Shareholder Discount and your Privilege Card Number. Certain dates will be excluded and discount is not in conjunction with any other offer or special event. Max table size of 4 people, shareholder must be present.

Shareholder Benefits Terms & Conditions

All offers are subject to availability. Shareholder discounts cannot be used in conjunction with any other offer / case price promotion. Your privilege card is valid only whilst you remain a shareholder. The benefits of your shareholding are exclusive to you and cannot be transferred to friends or family.

We reserve the right to ask you for proof of identity and shareholder purchases will be checked against our database of current shareholders. Please sign your card and keep your card/ vouchers in a safe place as we can’t issue any replacements.

Products purchased using shareholder discount should be for personal consumption only and not for resale. If you are interested in becoming a Trade Customer please talk to us, trade customers benefit from trade prices, credit terms, sales support and promotional material.

Shareholder benefits are not applicable to those investing through investment clubs or groups.

If a company wishes to invest shareholder benefits can only be issued to a named individual from that company. The individual must be named on the Share Certificate/Contract Note in addition to the company name.

Shares can be purchased in joint names by couples living at the same address if both names are shown on the proof of shareholding; we will treat this as joint ownership and one shareholder privilege card will be allocated per couple.

Shareholder benefits cannot be offered to two or more friends purchasing shares under joint names.

The beneficial shareholder is the person(s) named on the Share Certificate or Contract Note. Chapel Down cannot amend these details unless we receive written proof of a change of ownership.

Shares can be held in an ISA, SIPP personal pension or nominee account as long as we receive proof of shareholding from the individual or their representative.

Shareholder benefits are only available when purchasing products directly from Chapel Down, via our shop, mail order service or website.

Annual benefits such as guided tour vouchers will be issued once a year by post for all current shareholders with 2000 or more shares.

Guided Tour vouchers can be redeemed at The Chapel Down Winery only.

We reserve the right to charge a fee to issue a replacement shareholder privilege card.

Please keep us updated if your contact details change and don't forget to provide us with an email address so that we can keep you updated with news and offers from Chapel Down. We will never pass your details on to any third party.

Contact Us

Get in Touch

For all shareholder enquiries, please contact:
T: 01580 763033
E: [email protected]
Please note that shareholder benefits are exclusive to the shareholder and cannot be transferred to friends or family. Shareholder discounts cannot be used in conjunction with any other offer. Terms and Conditions apply to all shareholder benefits. Discounts are not in conjunction with any other offer.

Book a guided tour

T: 01580 766111
E: [email protected]

Make a reservation at a restaurant

See above Dining Reservations section.