Shareholder Benefits & FAQ's
The perfect place to find all shareholder information.
We believe investing in Chapel Down should be rewarding and fun.
Here you will find details of our shareholder benefits along with frequently asked questions.
If you have purchased shares via Aquis Stock Exchange or a nominee account, in order to receive your shareholder benefits we require you to please send proof of your shareholding (as we will not automatically receive your details).
Please download a copy of our shareholder benefits sign up form below then post or email the completed form and a copy of your Contract Note or Share Certificate, along with your postal address and email address.
Shareholder Benefits Consent Form 2023
(NB: This is not required to be completed by Seedrs shareholders)
You will then be added to our shareholder database and will receive a shareholder welcome pack by email which will include the details of your shareholder benefits including how to set up an online account. This process will take approximately one week.
On receipt of your welcome pack you will be able to claim your benefits at the Winery and to make purchases using your discounts on this website.
New shareholders will be set up with an online account as part of the welcome process.
If you are an existing shareholder without a shareholder account on our website or are unable to access your account please email firstname.lastname@example.org with your details and shareholder number and the team will advise you.
Once logged in to your shareholder account you will be able to view products at your shareholder price (where applicable) and add them to your basket in the usual way.
Product discounts for Chapel Down Gold and Platinum Shareholders are as follows:
• Still and Sparkling Wines - 33% discount
• Spirits - 10% discount
• Great Minds Drink Alike Products - 10% discount
These percentage discounts are applied to the full retail price of the individual product or mixed case and are not in conjunction with any other offer or discount. Discounts can be subject to change at short notice.
Once logged in to www.chapeldown.com as a shareholder you will view products at your shareholder price (where applicable) and add them to your basket in the usual way.
As a Silver Shareholder you will hold between 1 and 1999 shares. You will have received a single use code as part of your Welcome email or Annual Update email, which can be applied at the Checkout of our website once logged in to your shareholder account. Your voucher can also be redeemed at the Winery shop. If you have any questions or cannot locate the current code please get in touch via email@example.com
The Platinum level of benefits was originally introduced for our crowdfund investors who invested in 10,000 shares or more during the 202 campaign with Seedrs. These investors were eligible for 2 one-off benefits in addition to the full set of Gold benefits at that time.
From March 2023 new and existing shareholders holding 10,000 shares or more will be categorised as Platinum shareholders and are eligible for the benefits shown in the table above.
We are no longer issuing physical shareholder privilege cards.
Please mention to the staff at the till that you are a Chapel Down shareholder and, if possible, whether you are a Silver, Gold or Platinum shareholder. A staff member will then ask for your full name, email address, postcode and shareholder number and they will locate you on our shareholder database.
You may be asked for proof of ID which displays your name (such as a bank card or driver’s licence).
All shareholders are welcome to visit the Winery and join a scheduled guided tour.
Gold and Platinum Shareholders are entitled to a complimentary guided tour and tutored wine tasting. Gold shareholders (2 places) Platinum shareholders (4 places). This is an annual entitlement.
Each eligible shareholder will be issued with a unique code by email as part of their welcome email and then once a year ongoing, this can be redeemed against a tour purchase online. The shareholder should book a Guided Tour and Tasting online using the email address registered with Chapel Down to receive their shareholder benefits and enter the unique code towards the end of the checkout process. Follow this link to book
onto a Guided Tour and Tasting.
In addition to our scheduled Guided Tour and Tasting dates in 2023 we are also offering Shareholder Exclusive Evening Tours which will run on selected Thursdays between April and September 2023, starting at 5.30pm. Follow this link to book onto a Shareholder Exclusive Evening Tour.
Terms and Conditions for the unique shareholder tour
The booking should be made by the shareholder and the shareholder must be present on the day of visit.
The tour voucher code is not transferable to friends and family.
Tours can be booked online up to 6 months in advance. If you would like to book more than 6 months in advance please email firstname.lastname@example.org with your shareholder number and unique tour code.
When applying a tour voucher code to a booking the maximum
party size is 2 people for Gold shareholders and 4 people for Platinum shareholders. All places must be booked on the same date.
Please book in advance to secure your preferred date and time. Weekends (particularly Saturdays) are generally very busy for both tour bookings and dining at The Swan restaurant.
The tour voucher code can be applied to one booking only each year.
The tour voucher code is valid on visits up to the 31st December
2023, subject to availability
Unused tour codes cannot be rolled forward to the following year. This is an annual entitlement; all eligible shareholders will receive a new tour voucher code each year by email.
All bookings will be checked against our shareholder
All shareholders are welcome to dine at The Swan restaurant, shareholder discount is available to Gold and Platinum shareholders only.
Please book a table at The Swan by calling their team on 01580 761616 quoting ‘Chapel Down Shareholder Discount’ and your shareholder number or booking via their website adding your shareholder number in the Comments box.
The 25% discount for Gold and Platinum shareholders is available on food purchases only, with a maximum table size of 4 people. The shareholder must be present.
Certain dates will be excluded, and shareholder discount is not available in conjunction with any other offer or special event.
Please advise us via email@example.com if your contact details change, we are not currently able to pick up any address changes from your online account and apply them to our shareholder list.
You will also need to advise the Share Registrar and / or the nominee account where your shares are held this will ensure that our shareholder list remains up to date and is particularly important when receiving our Annual Report (direct shareholders only).
As email is our primary means of email it’s important that we are kept up to date of any changes, the email address that we use to communicate with you should ideally be the same email address that you have registered with the share registrar, Seedrs or any other nominee or broker. Thank you.
Please also let us know if you move your shares or change the amount of shares you hold as this may affect your eligibility for certain benefits.
If you choose to sell your shares please advise us by emailing firstname.lastname@example.org.
Shareholder benefits will cease immediately when shares are sold.
Shareholder privilege cards issued prior to August 2021 are no longer valid. All eligible shareholders should have received a new shareholder number and benefits category (Silver/Gold/Platinum) by email.
Please contact email@example.com if you require confirmation of your shareholder number.
Shareholder benefits are only available via chapeldown.com
and when visiting our Winery in Tenterden.
No. Shareholder discount applies to wine, spirits and mixed cases depending on the amount of shares held in Chapel Down Group plc. Shareholder discount does not apply to delivery charges.
Please see the Investors section of this website to view this information.
All shareholders are welcome to purchase a Vine to Wine Package.
We offer a 33% discount on the Vine to Wine Package to our Gold and Platinum Shareholders. You will need to be logged in to your shareholder account to view your exclusive pricing on the Vine to Wine page.
All offers are subject to availability.
Shareholder discounts cannot be used in conjunction with any other offer / case price promotion. Shareholder benefits are valid only whilst you remain a shareholder. The benefits of your shareholding are exclusive to you and cannot be transferred to friends or family.
We reserve the right to ask you for proof of identity and shareholder purchases will be checked against our database of current shareholders. Please make a note of your unique shareholder number.
Products purchased using shareholder discount should be for personal consumption only and not for resale. If you are interested in becoming a Trade Customer please talk to us, trade customers benefit from trade prices, credit terms, sales support and promotional material.
Shareholder benefits are not applicable to those investing through investment clubs or groups.
If a company wishes to invest shareholder benefits can only be issued to a named individual from that company. The individual must be named on the Share Certificate/Contract Note in addition to the company name.
Shares can be purchased in joint names by couples living at the same address if both names are shown on the proof of shareholding; we will treat this as joint ownership and one shareholder number will be allocated per couple.
Shareholder benefits cannot be offered to two or more friends purchasing shares under joint names.
The beneficial shareholder is the person(s) named on the Share Certificate or Contract Note. Chapel Down cannot amend these details unless we receive written proof of a change of ownership.
Shares can be held in an ISA, SIPP personal pension or nominee account as long as we receive proof of shareholding from the individual or their representative.
Shareholder benefits are only available when purchasing products directly from Chapel Down, via our shop, mail order service or website.
Annual benefits such as guided tour codes will be issued once a year by email for all eligible shareholders with 2000 or more shares.
Guided Tour vouchers can be redeemed at The Chapel Down Winery only.
Please keep us updated if your contact details change and don't forget to provide us with an email address so that we can keep you updated with news and offers from Chapel Down. We will never pass your details on to any third party.
If you are a Seedrs investor and your question is about your investment or share certificate, please contact the team at Seedrs on firstname.lastname@example.org or visit the Chapel Down page on the Seedrs website. Seedrs will also need to be advised of any changes in your personal details.
If your question is about Chapel Down, your shareholder benefits, shareholder number or any other query, please contact the Chapel Down team at email@example.com
If you would like to invest in Chapel Down Group plc, please talk to your broker. Alternatively, a list of AQSE approved brokers can be found here.
As England’s leading wine producer, we’re very incredibly proud of the awards that our sparkling and still wines have achieved over the years. Over the past ten years, our wines have amassed a phenomenal 45 medals in leading international wine competitions.